• A selection of ecology icons displayed over 3 rows

    Let your green business credentials sparkle

    Do you have an eco-friendly or green business? If so, how much do you talk about this side of what you do? Green has been tarred for a long time with negative associations, and you might worry that being eco-friendly will put off potential customers worried about product quality and cost. It is a difficult dilemma but I believe that being eco-conscious is the way forward. Awareness of the growing climate crisis is becoming mainstream, and a 2020 survey by Getty Images showed that 84% of consumers say being environmentally friendly is important to them. Price and convenience still rank higher when it comes to an actual purchase but that…

    Comments Off on Let your green business credentials sparkle