Welcome to my portfolio! Scroll to see samples of:
– case studies
– website copy
– emails
– social media management


EP Connect. Their ‘ESCO In A Box’ solution supports companies and public organisations to install energy efficiency and carbon reduction measures in an affordable way. This particular case study is designed to be read by UK councils, to encourage them to partner with EP Connect.

Bringing out the heart of the message, so that councils reading the case study would be able to see how EP Connect’s solution is beneficial to their specific situation.

My Approach:
Using a set of open questions, I gather lots of good quotes and content. When writing up the interview, I spend a lot of time editing to make sure that the heart of the message comes through. I also provide a document full of inspiring interview quotes for the client to use on their social media marketing.

Click here to read the full case study (pdf)


The Blue campaign homepage

The Client: The Blue Campaign is a UK based organisation which promotes the rewilding of gardens and public spaces. It works primarily via its website and social media.

The Task: To create a website with simple Calls To Action. To translate scientific information into easy to understand copy.

My Approach: Blue covers three different rewilding sectors, so I created easy to read header copy for the front page which made it easy for the reader to find what they needed. Further into the site, I made sure that any scientific information was covered in a simple and accessible way. I included a strong call to action on each page.


A/B testing option 1
Spec email 2
A/B testing option 2

Client Brief:
This email is targeted to parents of 0-2 year olds, who want to buy the highest quality products for their children. The main desired action is for the reader to visit the Johnson’s Baby website to learn about the product and download a 50% off coupon. 

Tone of voice required:
Friendly, sincere, knowledgeable, helpful

My Approach:
Before writing the email, I researched the target audience. This gave me an insight into the worries and interests of the target audience. Instead of focusing on the features of the product, I focused on the benefits and outcomes (practical and emotional) that the parents would receive from using this conditioner.

There are 2 different email titles, to allow for A/B testing.


Screenshot of a blog post and stats