This piece is from a complete rewrite I did of the Blue campaign website in 2021. I used the existing tone from their social media presence, but applied copywriting principles to create a website that was easy to read, engaging for the target audience and concise.
I created this ‘About Us’ section for a new Exeter based food delivery business. The owner was struggling to find her business identity, as well as finding it hard to break into a fairly strong local food scene. I researched her existing social media presence to get a feel for her preferred brand voice, and pulled out the most compelling parts of her business offering to create this engaging overview.
This spec piece was written as part of my copywriting training. The objective is to collect email addresses from the target audience. The tone was cheeky and promotional, in line with the Cheetos brand voice, and aimed at an audience of college students aged 18-22 years old. The aim was to engage the audience with copy that created a strong visual image in their mind of the potential prize and the desirability of the benefits they would get from winning.
The designer for this piece was Marni Keenan.